In this exclusive never before seen video interview (footage was from 2013….took a while to get to), we visit with Rob Perks of Ocean Air Cycles. He walks us through his Rambler bicycle, which is designed to be the perfect all-rounder. Rob also started the #coffeeoutside hashtag which has taken the bicycle Instagram by storm. Learn the origins in this exclusive interview.
Imagine summer camp… complete with mess halls, campfires, s’mores and bikes… really really nice bikes. And instead of ghost stories, you get enthralling tales of riding the Tour Divide race or attempting a fat bike expedition in Alaska in bad weather and dwindling food, and you’ll get a sense of what Salsa RideCamp was like!
RideCamp was held just outside of the tiny community of Seeley, WI in an open field that serves as event space for the famed Birkebeiner event. This was a first for Salsa, who has usually held events for dealers like Frostbike and Saddle Drive, but has never had one where they can speak directly to the people who are riding their bikes. As a bike nerd, it was the perfect opportunity to talk to their engineers and bike designers about every nuanced detail of their bikes. And everyone was really approachable. Maybe its a Mid-Western thing, but all the staff was really friendly and there was none of the bike snobbery we’ve seen at some other bike events we’ve attended.
Each day of the three-day event, there were multiple mountain bike and gravel rides. They were all at a nice casual pace that gave you a chance to stretch the legs, try out the new bikes and chat with fellow ridecampers. We partook in the gravel rides, which followed nice rolling terrain through the North Woods, with little-to-no car traffic. Some of the roads were barely large enough to fit a single car!
RideCamp ended every evening with a presentation. We heard from Jay Petervary about the behind-the-scenes action of this year’s Tour Divide race, the closest and fastest finish in the history of the event! Jay told us about the hazards of “sleep biking,” where you ride (and sometimes walk) with your bike in utter exhaustion and sleep deprivation while weaving all over the road. We also heard from Bjorn and Kim about their Ring of Fire expedition in Alaska. Bjorn and Kim had mapped out an ambitious route that combined both fat bikes and pack rafts, but were thwarted by rough weather and lack of food. Both evening presentations were riveting and made you forget that the temps were hovering in the 30s. In addition to the evening programming, there were also great daytime presentations on gravel riding and packing for bikepacking or biketouring trips.
Of course, one of the reasons we wanted to attend was to throw a leg over some of the new bikes (a few of which haven’t made it to dealers yet). Specifically, I had my heart set on trying out the Deadwood, Salsa’s new supersized Fargo with 29+ tires.
All the Deadwoods in existence were at this event (production runs haven’t shipped yet) and I was the first to break in the size small. It’s the sort of bike you take when you’re not quite sure what sort of road conditions you’ll encounter, but aren’t riding on snow or extended sandy stretches. For me, it was the first time riding the 29+ tire size and I was surprised how much I really enjoyed it. The big tires are confidence-inspiring, especially on sketchy washboard descents. Despite the wider tire width, the handling is playful and it is a decent climber.
We don’t usually ride extended snowy or sandy stretches, so a fat bike doesn’t make sense for us, but the 29+ size is perfect for taking more exploratory forest service roads and trails. Even Laura, who was a bit skeptical in the very beginning, came around and was bombing down hills with a smile on her face.
RideCamp was great for a first time event by Salsa and we are looking forward to seeing what they do next year. We really appreciated how mellow and approachable all the staff were and also enjoyed meeting new people and even some blog readers! We were also blown away by the bucolic rolling Wisconsin countryside that the event was held in and are making plans in the future for further exploration.
The Historic Columbia River Highway is a fabled piece of road in Oregon history. It has the distinction of being designated the first “Scenic Highway” in the country and inspired other great roads in the US. With the construction of I-84 through the Columbia River Gorge many parts of the historic highway were lost. We’ve had the great pleasure of working with ODOT the last few months to create a web video series explaining the highways reconnection as trail and build support for the difficult final stretch. As a bicycle tourism asset, when it is complete it will provide an amazing experience. But, we are not quite there yet. Sit back and enjoy the videos and share them!
From Historic Road to Trail
The Mossy Road
The Final Five
The Mitchell Point Tunnel
Exasperated, I stopped in the middle of the mud field of a road. I could no longer shoulder my bike, after carrying it most of the way down the hill. But pushing wasn’t an option either, as the peanut butter mud clogged up the tire tread and chain and everything else in the bat of an eye. So I just stood there for a moment, pondering what to do.
And that’s when I saw Phil’s van, chugging up the hill on a rescue mission. I stuck out my thumb, amazed that he’d gotten enough traction to come after us. As we loaded up my muddy mess of a bike (and muddy me), Phil joked, “if everything went perfect, it wouldn’t be a good story!”
In Oregon, the part of the state West of the Cascade Mountains is known as the “Wet Side.” The Eastern part of the state, predominantly high desert and ranch land, is the “Dry Side.” There’s a reason for this – it’s usually exceedingly dry and sunny in the East.
The Dry Side also has spectacular gravel roads that wind their way through endlessly open and empty vistas – which is why we had crossed the mountains with a motley group of friends.
We were base-camped out of Treo Ranch, a hunting lodge that caters to cyclists in the off-season – and a slate of beautifully challenging rides had carefully been planned for our weekend.
Phil and Dan plotting ride routes for the weekend.
But Russ and I seem to be on a streak of having rainy weather on the Dry Side – and we woke up Saturday morning to a soggy landscape that had been pummeled with rain overnight.
We dawdled over coffee and breakfast, trying to pull up the weather forecast via weak internet and cell service, before deciding to just go for it. This was clearly not the weather we wanted, but there was no point in wasting the trip.
Dodging puddles as we pedaled away from Treo.
We followed the undulating ridge line out of the ranch. All of Eastern Oregon, it seemed, rolled out alongside us, a never-ending series of deep valleys and tall hilltops, all covered in sage and wild grasses. The storm clouds of the night before still lingered on top and around us, lending a surprisingly grey cast to the landscape.
Determined to ride, we ignored all the ominous signs.
Fantastically steep descent down Buttermilk Canyon.
After a few miles, the storm clouds seemed to lessen, and we descended into Buttermilk Canyon. The creek had long ago carved this narrow and winding canyon, and there was an old ranch spread out through the bends. Hundreds of swallows rushed out of their nests in the cliff walls above us – and, for a few miles, everything seemed perfect.
Then we started up the hill.
At a certain point, the good gravel we’d been enjoying turned into sticky muck. Mud glommed on to every possible surface, gumming up tires and chains in seconds. And it brought along the remnants of the gravel that should have surfaced the road, so that pebbles could be heard scraping frames and found clogging chain links to the point of cogs no longer turning.
There’s a bike under there somewhere.
When the mud got too thick on my tires, I walked.
When the mud got so sloppy that it tried to suck off my shoes, I carried my bike.
Cyclo-cross style, aka why I have a bruise on my shoulder.
Slowly, gingerly, we made our way up the hill.
At the top, I discovered that I had cell signal, so I snapped a photo and posted it to Facebook, laughing at the ridiculousness of the mud.
And then I heard the worst words you can hear on a ride: “I broke my bike.” In the fight of Russ vs the mud, the mud had won. It had ripped off his derailleur, which now hung from his chain in a sad and mangled ending.
Our 70-mile ride had been reduced to just 16, and the mud had left a few casualties in its wake.
Unable to make all the necessary repairs on the fly, Russ and his steed hitch a ride with a passing rancher.
There is something about Eastern Oregon that keeps drawing us back. The landscape is mesmerizing, with its big skies and rolling hills. You can stand on a hilltop and feel impossibly tiny, just as you will check that your eyes are open when it’s pitch black at night and that your ears can still hear when it’s stunningly quiet. Whenever there is an opportunity to ride around Eastern Oregon, I will take it, and it will never be enough.
But the allure of Eastern Oregon can obscure an important fact: you can easily get in over your head.
On a ride last fall, we climbed up a twisting gravel road and dropped into a deserted valley. Breathtakingly beautiful, and eerily easy to just disappear and never again see anyone or a hint of civilization.
I love the feeling of being completely independent and self-sufficient. But, I have to say, when things go wrong, when the road tries to swallow you alive, it’s nice to know that someone has your back.
Thank you Phil and your mud-conquering van.
We first met Phil roughly a year ago, and we were instantly impressed. A former rancher and mechanic, Phil has run a hunting lodge near Heppner, Oregon since the 1980s – and began to reach out to cyclists a few years ago to fill the gap during the hunting off-season.
Cycling caps now hang alongside hunting hats.
At Treo, cycling and hunting blend together under one roof, in a style that’s both odd and perfectly fitting. There are pheasants on the wall and cue sheets on the side table. There’s Bud Light for the hunters, IPA for the cyclists – and everyone gets a steak at the end of the day (this is Eastern Oregon, after all).
And that’s what makes Treo so inviting – rather than putting on airs, it’s a cozy slice of Eastern Oregon. It’s an opportunity to experience a place that’s vastly different from where most of us live, to rub elbows with the history and culture of this part of the West – and to cycle some of the most beautiful roads in Eastern Oregon, without a second thought about ‘did I pack enough water?’ and ‘what if I break my derailleur in the middle of a long ride?’
Helping cyclists blend into the surroundings and be a good neighbor.
The morning after the mud fiasco, we awoke to sun streaming in the window. Was it all a dream? It would be easy to believe that we had simply imagined all those miles of walking through muck – if not for Russ’ derailleur-less bike propped against the wall.
On a normal independent trip, we would resign ourselves to “not chancing it.” But the promise of van support on our planned 40-mile route meant that we wouldn’t have to miss out on the last day of (now dry) Eastern Oregon gravel. Russ could spin on his make-shift single-speed – and bail if it turned out to be a terrible idea.
In sharp contrast to the day before, we were greeted by a sparkling blue sky, dotted with a few perfect powderpuff clouds. Out through the ghost town of Hardman, down a roaring canyon descent, uphill again along a winding creek, and into the Ponderosa forest. Treo Ranch is located on a grassy slope, surrounded by rangeland – so the tall pine trees surprised and delighted us. And then they surprised us even more when they suddenly disappeared on the other side of the summit, and we followed a screaming descent through wildflower-dotted prairie-land.
Incredible views around every turn.
A much better experience in the sunshine.
The landscape and terrain of the route changed every few miles, a perfect welcome-to-Eastern-Oregon gravel sampler route. Up, down, narrow canyons, wide open fields. Constant wonder and surprise, on a deliciously warm and sunny day. It was exactly the ride that we had been looking forward to – made all the sweeter by the sheer inability to experience it the day before.
I feel like a complete goof. I’m standing in the Deschutes River, decked out in waders, rod in hand, as if maybe I belong there, but I have no clue what I’m doing.
An hour earlier, amid conversation at the fly shop, we let it slip that this is my first attempt at fly fishing. Curiosity ensues, and I try to explain what makes me want to wade into the river and swing for trout. As a feminist and marketer, it bugs me that fishing ads rarely show women. But that sounds weird and pretentious to say, so I go with the second reason – which is that, after years of watching Russ, I have simply started to wonder what the fuss is all about.
It’s over 80 degrees, sunny and dry, and the sky is swimming with giant insects. So far, so good.
We decide to keep it as simple as possible, so I use one of Russ’ Tenkara rods. No reel, no complicated cast patterns, I just have to land the fly in the right part of the water.
But first, I have to overcome my fear of water. As soon as I step into the river, I remember why I have always avoided fishing, and it’s the same reason why I avoid swimming in rivers or lakes or the ocean… I tend to panic when I can’t clearly see my feet. The river bottom is dark, and there are ripples on the water’s surface. I take a deep breath and step in, but I have to remind myself that I’m only ankle-deep and the waders and shoes will keep the river critters from brushing up against my skin.
Russ ties a fly onto the Tenkara line, the fly that the guy in the fly shop says I should rely on. I get a few pointers and throw the line into the water. Russ stands on the bank, watching and taking photos.
When it seems like I’ve grasped the basics, Russ strings up his own rod and steps into the river behind me. While he brings in a few trout, I snag a few trees.
Russ suggests that I move down the river a bit further, out from under the brush, but it’s too late. My fly has decided to dance with the tree branches. I wade down to where it’s royally tangled up, trying to make sense of the mess. And then I see the snake. Game over.
It rained overnight, so we wake up to a soggy campground and grey skies. The temperature is at least 20 degrees cooler than the day before. There are no giant clouds of enormous bugs. But we’re not leaving, so we load up the bikes and pedal down the gravel road.
The gravel is thick and chunky, recently graded. It’s not ideal for the tires we have, but I’d much rather be on a bike than picking my way through in a car.
Russ watches the river for rises while I take in the scenery. This stretch of the Deschutes is different from the stretch we usually visit.
Eventually we pick a spot. Waders. Crocs. Down jacket. Tenkara rod. Magic fly. I wander back into the river, thankful that the change in weather means I won’t likely see any snakes.
The morning wears on, I catch a few more trees. We take a break and chat with another fisherman. I feel completely out of my element.
And just when I’m beginning to think that fishing is completely the dumbest thing ever… I hook into a trout. I’m so shocked that I literally scream. The guys who had just boated across the river watch as Russ helps me land a beautiful 8” rainbow. I just keep saying, ‘holy crap, I can’t believe I caught one.’
Ten minutes later, I hook another.
Not long after my fishing triumph, it began to rain. And rain. All through the night and into the morning. We drag ourselves out of the tent, hoping for some clear skies for a few hours. I want to catch another trout.
We pack up our stuff, hop back on the bikes, and pedal back down the road to the magic spot of the day before. I get a strike only 10 minutes after getting into the river, and I’m so mesmerized by the sight of the fish coming up from the depths to grab the fly, that I forget to set the hook.
Clearly, I’m still a rookie. But at least I finally understand why fly fishing is so darn addictive.
From the moment I first threw a leg over my Warbird, I knew a gauntlet had been thrown down. This bike would travel places with me. But how would my gear?
Our first bike overnight without panniers to Cascade Locks.
As I stared at our bikes in advance of our overnight to Cascade Locks and as I dug around the pile of old bags at the back of the closet, I couldn’t help but think back to our very first bike tour, over eight years ago. A lot has happened in between then and now, but I once again faced a packing conundrum that proved how much I still had to learn.
Eight years ago, I had no idea where to start. I didn’t have any of the fancy gear, because I wasn’t yet sold on this bike touring thing. So, I used what I had, and I overpacked a basket that hung so heavily from my handlebars that it scraped the paint off the headtube.
We all have to start somewhere, but there would be no ill-fitting basket hanging on my Warbird. Nor would there be a hairdryer, or any of the other excessive items I packed on that first trip. But I needed to carry some things, and I once again faced the fact that I didn’t have any of the fancy gear – because, again, I wasn’t yet sold on this bikepacking thing.
Packing with panniers is so simple and easy.
The truth is I like panniers. They’re simple, they’re exceedingly functional, they locate the weight of your gear low to the ground. In contrast, most bikepacking setups rely on many small bags, strapped all over the place with fat ugly velcro, located so high off the ground that they raise your center of gravity.
Panniers are egalitarian. You can use them to buy groceries and you can use them to travel the world. Those funny seat bags, though? Where else do you use those?
Plus, I’ve become incredibly skilled at packing for a bike trip with panniers. It’s such second-nature that I really don’t need to think about it, other than deciding what to cook for dinner.
Put another way, though, maybe I’ve become too skilled at packing with panniers. There’s no challenge anymore, just the chore of finding the things and dropping them inside just-so.
I may hate the look of most bikepacking bags, but I have to admit that I like the challenge of completely re-thinking everything I know about packing for a bike trip.
And when I say re-think everything, I truly mean everything. The systems that I’ve adopted for packing in panniers aren’t transferrable. Neither is a lot of my gear. For the first time, I have to care about ounces and excessive compressibility. I love simplicity, but this is a whole other extreme. And I really don’t want to cut my toothbrush in half.
Definitely planning more rides like this!
In the end, though, I accept this challenge for one reason: this bike is a blast to ride!
I just hope I can find a Mary Poppins bag, because it turns out that the trunk bag I have will only hold one incredibly minimal change of clothes if I want to make decent coffee in the morning.
Follow the Beards
Laura and I are walking aimlessly at MSP airport. We are clearly looking lost. A woman’s voice calls out and says, “You must be Frostbikers.” I do a quick mental inventory and figure it is the Ortlieb backpacks that gives us away. It is Kathleen from FreeRangeCycles, a sweet bicycle commuting and touring shop in Seattle. We tell her that we’re looking for the lightrail into downtown. She says she heard that there is a shuttle for Frostbikers. We kill time talking about randonneuring bikes (her passion), wondering if we are in the right place for a shuttle that may or may not appear. Suddenly, when doubt is at its highwater mark, they appear, a group of twenty or so men with various degrees of beard walking with purpose. We had found our tribe. Without thinking or breaking a step, I say, “follow them!”
The Minneapolis Marrriot is decorated with giant snow flakes. At check-in, you are a given a choice between four beanie hats. At any other tradeshow, they would be seen as a cute giveaway, but with the weather hovering around -6 outside, the ill-prepared in attendance take them graciously. Scanning the crowd, there are hundreds of bicycle shop owners and employees from around the country. It is a winter gathering of the two-wheeled tribes and it is glorious. Working our way through the crowd and eyeballing name tags, there are people from shops that we’ve visited in our travels – (Bike Effect, The Mob Shop, Kyles Bikes) – and ones that we’ve only known through social media (North Central Cyclery, Angry Catfish, Topanga Creek Bicycles, Harris Cyclery).
Frostbike, someone described to us, is “a Midwestern Interbike.” People are friendlier and it doesn’t have the same frenetic craziness and over-the-top displays. “It draws primarily midwesterners, so the people are nicer.” While chatting with the different dealers and vendors, we definitely found that to be the case. Business meetings were being conducted, bikes and parts were being ordered, but people were a lot more relaxed and social.
Aside from unveiling new bikes and products, Frostbike also has several seminars for the attendees. This year, there was everything from technical sessions for shop mechanics; to Jay Petervary talking about bikepacking; to QBP’s Director of Marketing, Ryan Johnson, presenting about branding. We attended the branding session and got more out of that hour session than any other all-day branding workshop. Ryan shared some of the techniques and frameworks that QBP uses to differentiate their different brands and how it could be applied to bike shops. If you are a bike dealer and have the opportunity to attend, the breakout sessions have lots of great content.
Salsa Steals the Show
Of course, one of the big reasons people go to these things is for product unveils. Perhaps the biggest news was at the Salsa display, where people gathered with baited breath to see what lay beneath the covers. Salsa debuted two new bikes: an updated Warbird, as well as the tandem 29er Powderkeg. By now all the specs have been published, so we won’t go into that minutiae. I will say that the Warbird is a stunning bike in person. The bridgeless seatstays are not only beautiful to behold, but offer big tire and mud clearances and purportedly smooth out the ride. The colors are eye-catching (yay there is an orange one!), and they have a nice understated nature to them with the bold tri-color bands. Salsa positions the Warbird as an almost strictly race-day gravel event bike (hence the lack of any mounting points for fenders or racks), but I like to see it as a sort of all-roads go-fast bike. A Vaya that has shed a few pounds and with a little more get up and go. The sort of bike that you take on a spirited road ride with friends as well as explore rougher forest and gravel roads with.
In addition to the new bikes, Salsa also had on display their new Anything Cage HDs and matching dry bags. They also had their new waterproof roll top panniers at their booth, a nod to those who aren’t going completely rackless on tour.
Other products we personally found interesting on the Expo floor included the popular Clement LGG, which is coming out in a wider 32mm flavor (I have the 28mm version on a bike and love it). And the Rocket Ratchet Lite, which I recently bought, is getting an upgrade (Rocket Ratchet Lite DX) and will come with two tire levers and a bit extender. Velo Orange showed off a seat post with easy adjustability. Instead of fiddling with bolts from the bottom, all adjustments are made from an easy to access side facing bolt.
One of the fun things we got to participate in was a panel specifically for Salsa’s international distributors. The theme was “adventure by bike” and we shared some bar stools with some amazing folks. There was Jim Cummins, one of the organizers of the Dirty Kanza 200; Jay Petervary, one of the most accomplished endurance cyclists in the world, and Ben Weaver, a talented folk musician who recently toured by bike from Minneapolis to New Orleans and played shows along the way. What was fascinating was that, although we were speaking from completely different aspects of bicycling, we all saw the bicycle as personally transformative and wanted to inspire others to ride.
It was a great treat to hear Jim Cummins talk about the Dirty Kanza 200, not only from the rider perspective but from the economic perspective as well. Since they moved the race start from the outskirts of Emporia to downtown, it has been embraced by local businesses and provides a great economic boon to the area. He spoke about rider trading cards that they created which was an innovative way to involve the community and local businesses. One of his favorite accomplishments as race director for the Dirty Kanza 200 is the fact that it has been embraced by the community. He told us that when he first started riding around Emporia with a friend, he lamented not having many people to ride with. Now, more than 100 residents from Emporia have registered in the race.
The panel ended with Ben Weaver playing a few songs from his latest album that were inspired by traveling by bike.
Connecting the Dots
One morning, Laura and I decided to have a little #coffeeoutside session in our hotel room before heading to QBP headquarters for the expo. Although it was organized informally via Instagram at the 11th hour, we had a great crew of bikey coffee nerds show up. There was Chase, who is opening up a lifestyle bike shop/cafe with a focus on bike travel in Los Angeles; our friend Arleigh from BikeShopGirl.com; Scott from Salvagetti Bicycles in Denver, CO; our friend Adam from Bicycle Times; Lucas from Bunyan Velo, and Carl from Monkey Wrench Bicycles in Lincoln, NE.
The whole Frostbike experience was a lot like this for us. We met shop owners who we had met in the past and learned about new shops that were just opening. We also ran into quite a few readers, which was a treat since most of our interaction with our readers is just online. We talked to shop owners and employees around the country, trying to get a sense of the popularity of bicycle travel. We also listened about what they thought were the gaps and obstacles to its growth. For us, it was a fascinating anthropological look at the current state of biking.
After the official programming of Frostbike ended, Laura and I made a tour of Minneapolis bike shops that we’ve always wanted to check out. There was One on One, regarded as one of the first bicycle/coffee shops in Minneapolis (and the country?). They played host to an after party for Frostbikers which involved some sub-zero mini bike races in the alley. We stopped by Angry Catfish, a beautifully curated shop that not only serves up great coffee (Intelligentsia) but lots of high end soft goods and bikes. If you’re a bike nerd, it is a must. Around the corner from ACF is Mend Provisions, a next generation lifestyle fly fishing store. We went to Calhoun Cycles, a great commuter/folding bike/cargo bike focused shop (which coincidentally shared space with a coffee shop). We crammed as much as we could into the time remaining, all the while trying not to freeze our faces off. Minneapolis definitely requires another longer (and warmer) visit. Before flying back to Portland, we had lunch with some of the Salsa Cycles crew to talk about some future plans. Great things are afoot. We’ll leave it at that.
When we first got invited as media to Frostbike, the idea of visiting Minneapolis in February didn’t sound very appealing. We weren’t dealers or strictly a product review site anymore, but we are glad we went (and we hope you appreciate this different non-spec focused look at the event). The big takeaways we came away with is that the new generation of bike shop owners are eager to change the experience of what a bike shop is and that bicycle touring and travel is alive and well. If you get a chance to go as a dealer or shop employee it will be worth your while (just bring a coat…or several).
Back in 2008, when we were first getting into bike touring, I ordered Laura a pair of Ortlieb Bike-packers for her birthday. They were going to take a few days to arrive and, not wanting to be empty-handed on the special day, I printed out a photo of two small panniers and put them in an envelope. The Ortliebs eventually showed up and we did several short tours around California. Little did we know that the next year we would end up selling or giving away most of what we owned to travel by bike for three years. We’ve used Ortliebs for a long time and, while we’ve also used bags from different makers and manufacturers, they will always have a special place in our heart.
When we got an email from a long time acquaintance at OrtliebUSA about the possibility to shoot images for their next catalog, we leaped at the chance. This was a brand that we had used and loved for many years and now we had the chance to help with their new marketing. Heck yeah! The funny thing is that, when we were on the road traveling, I had mused about how it would be a “dream gig” to shoot for Ortlieb.
Sometimes you get what you ask for, it just takes a couple of years. And in hindsight, I’m glad it did take a couple of years to come together. It took the knowledge of shooting and logistics that we’ve learned over the last few years to pull it all together. If it weren’t for our experience with filming the Oregon Scenic Bikeways and learning how to scout locations, plan shoot days, work with talent, and make the impromptu creative decisions that brings some magic to an image, we probably never would have been able to pull it off.
The weeks leading up to the shoot, we rode bikes all over Portland looking for places we could stage vignettes; we spent three days on the coast looking for JUST the right spot where we could shoot, capture the rocky coast AND be away from traffic; and I did test after test of different angles to figure out how best to shoot the bags. In all the pre-production, we even dug out Laura’s blue panniers to better visualize. Of course, they’ve seen better days. The color has faded, a few of the buckles have snapped, but to their credit, they are still waterproof and work just fine.
When the first of seven days of shooting came around, I was nervous. Two people from Germany had flown into town to art direct and guide the shoot. We had discussed the new look they were trying to achieve, looked at samples their graphic designer sent, and talked about what they liked and what they didn’t like. When the talent and U-Haul full of product and bikes showed up the first morning, it was more or less full-tilt from the second we opened the cargo door to when we shut it at 8pm that evening.
The amount of product we had to shoot (from bike bags to hiking backpacks to kayak gear) was overwhelming to think about all at once. The most I could do was concentrate on the products at the moment. We did shots with motion blur, shots that were perfectly crisp, that showed details, that told a story, etc. I shot wide, then medium, then close-up. I was juggling two Nikons and four lenses, carefully pacing the amount of memory cards we had. There were some shots that we tried over and over to get and some that we got on the first try. Some vignettes were pre-planned, some we discovered along the course of the day. The whole week, there was a constant tension of following the schedule but also being able to try something on a whim. It was chaotic, stressful, challenging, and fun, all at once.
Throughout the whirlwind, we found a renewed respect and appreciation for Ortlieb as a company. Living in the Pacific Northwest, it’s easy to think of them as an enormous corporation, since their products are simply everywhere. But we learned that they are actually a relatively small company, all based in one location, where they design, build, and distribute their products. When they first started, no one was making waterproof panniers like they wanted, so they made their own machines! We learned that it wasn’t uncommon for people to work 15 or 20 years (or more) with the company. We also learned why their products can cost so much – they want to keep everything German-made and pay their employees a living wage. And we learned that, every year at Christmas, they buy cookies from a bakery in the town where they’re based, and ship them to their distributors as a sign of thanks.
By the end of the shoot, we had photographed in Portland, in the Columbia River Gorge, along the Deschutes River, and on the Oregon Coast. It was a whirlwind shoot and, when it was over, we were all pretty spent. We saw Rolf and Kristin off at the airport, on their way back to Germany (where they had to quickly prepare for Eurobike), and there were hugs all around. The shoot was hard, no doubt, but we were happy with the images we captured and are looking forward to seeing them in their marketing materials in the next year. For me, it was a “dream gig” that eventually came true. But perhaps more interesting was meeting the people behind the company and learning the human side of those little paper panniers I had cut out years ago.
We shot this earlier in the summer but it has finally been released. Like many, we have been guilty of just passing through Madras on our way to Bend. After the filming, we’ve discovered that there are little gems of roads with spectacular views. Also not to mention some surprisingly good food in both Madras and the tiny town of Culver!
Some footage from last winter when we escaped the grey of Portland to ride bikes in San Luis Obispo. The Central Coast is really an undiscovered cycling paradise and offers a ton of scenic riding opportunities in the area, especially for weather weary riders from the Pacific North West in the middle of the big grey.