The Sisters to Smith Rock Scenic Bikeway video was released to the public by TravelOregon a few weeks ago. It stands as one of our favorite shoots; not only because the scenery and riding is great, but because we had the chance to add something a little different to the bicycle marketing stratosphere.
Bike travel and adventure-by-bike are enormously popular right now, but the stories and marketing of those experiences trend toward a really male-dominated narrative. Not that this is inherently a bad thing, but we have learned that successfully marketing an idea to a broad audience means showing said broad audience in your marketing. In other words, if you only see and hear guys, you’re likely only appealing to guys. And, for us, it was important and exciting to produce a statewide marketing piece that showing women, on bike tour, doing rad stuff.
There are lots of little details that seem minute on their own, but contribute to the feel of the piece and make it different from typical bike marketing. From the style of bikes (a custom Pereira, mixed with a vintage 3-speed) to the clothing (sporty but causal, with no giant logo blobs) to the action (camping, rock climbing, and playing a ukelele!). The experience is neither a hammerfest of a ride or a Cycle Chic parade, but remains fun and sporty at the same time.
In the end, it’s just a short 2-minute video. But the more we dive into video production, the more we we recognize the enormous impact these small details can have on bike advocacy and inspiring a broad diversity of people to try riding a bike.
To learn more about the Scenic Bikeways and hear some more behind the scenes details, be sure to come to the Scenic Bikeway Video Launch Event at Chris King!
We’re really excited to announce an event with TravelOregon, Chris King and Basecamp Brewery to release the latest Scenic Bikeway videos. As many of you may know, we spent the better half of last year riding and filming the amazing Scenic Bikeways around Oregon. We’ve been spending the colder months editing the footage and they are all done! What is really special about this event is that we are having proponents from each of the Scenic Bikeways at the event! That’s right, the local advocates from Central and Eastern Oregon are making the long trek out to Portland to be at the event.
So if you are wondering where you should stay in John Day, where you can find an IPA in Heppner or are curious about local gravel rides out of La Grande, then come to this event. The local proponents know their towns and surrounding areas intimately and are a great source of information about riding and recreation around the area.
Also, there’s beer from Basecamp and some awesome snacks coming out of the famed Chris King kitchen. You don’t want to miss it! Here is the Facebook event link and the nitty gritty details below!
Did you know Oregon has Scenic Bikeways!? That’s right, we are the only state in the nation with Scenic Bikeways – offering Oregon’s “best of the best” road biking routes.
For one night, Travel Oregon is bringing the Oregon Scenic Bikeways to Portland! They’ll showcase the short, inspiring Bikeway videos by The Path Less Pedaled – including three new ones never before seen by the public. Intros will be led by the filmmakers, Travel Oregon and Bikeway proponents. Tasty bites will be served by well-known chef Chris DiMinno, and Base Camp Brewing will provide fresh-brewed libations.
-Thursday, March 20th, 2014
-LOCATION: Chris King HQ @ 2801 NW Nela Street, Portland, Oregon 97210
-6-8:30pm (networking 6-6:30pm)
-Libations from Base Camp Brewing Company
-Appetizers by chef Chris DiMinno
This event is free with donations encouraged for the Oregon Travel Philanthropy Fund.
See you there!
It’s going to be a crazy week. On Tuesday, we’re off on a whirlwind trip to conduct a series of interviews for a video project with PeopleforBikes. The goal? To document how protected bike lanes are changing cities. We’ll be interviewing elected officials, business owners and everyday riders. This is where you come in!
We have several interviews already scheduled, but we also have gaps of time where we will be shooting b-roll and trying to capture man on the street interviews. So, if you’re interested in talking to us about the experience of riding in a protected bike lane, we would love to hear from you. Contact us in advance or simply drop by while we’re filming b-roll.
Chicago: On Wednesday, February 19, we will be filming on Milwaukee Ave, near the Paramount Room, roughly between 4-6pm.
Austin: On Friday, February 21, we will be filming on Guadalupe, near the bike share station at 21st, roughly between 4-6pm. On Saturday, February 22, we will be filming along the Bluebonnet and Barton Springs protected bike lanes, roughly between 12noon-3pm.
Memphis: We have nothing concrete planned yet, so suggest something! On Monday, February 24, we can meet you in the Broad Avenue district, roughly between 9-11am. On Tuesday, February 25, we can meet you downtown or elsewhere, roughly between 10am-12noon.
If you are on Facebook, Instagram or Twitter we’ll be posting updates with the hashtag #PLPGLP (short for PathLessPedaledGreenLaneProject). So don’t be shy and send us an email us so we can set something up.
One of our bigger projects for the year is a video with PeopleforBikes about protected bike lanes. We’re about to go on a whirlwind tour this month to capture interviews of riders, business owners, planners and civic leaders about the benefits of protected bike lanes. We need your help!
If you live in Chicago, Austin or Memphis and can speak to your experiences about protected bike lanes in those cities and are willing to do it on camera, please contact us! The interviews will be pretty informal and short (probably no more than 10-15 minutes). And footage will be heavily edited to just short clips. Experience has taught us that we need to shoot a lot of interviews to get just the right mix of voices!
So if you know someone, or know someone that knows someone or would like to be interviewed yourself. Email us. We’re looking for a diverse group of young and old, men, women, business owners, young professionals, you name it!
We are collaborating once again with our friends at CleverCycles to make a fun video on how to fold a Brompton, but we need a good spokesperson! Help us out. Ideally, the person would live in Portland and have a great personality. Brompton experience is not necessary but preferred. Check out this link for more details.